ISSUED BY: THE JUPITER DRAWING ROOM CAPE TOWN
The #Swhopper will see consumers being incentivised for sharing photos of their disappointing lunches
Making global history, Burger King® South Africa announced that it will swap out disappointing lunches for a Whopper® at no cost to consumers on two separate days in November, the first being Tuesday, 8 November 2016.
 |
With over 300 million photographs of food on Instagram alone, the world-famous burger chain is encouraging the existing practice of sharing images of food, but with a twist: only images of simple and unpalatable meals will be considered for a Whopper® #Swhopper voucher.
Ezelna Jones, Marketing Executive for Burger King® South Africa, says swapping out a meal in order to receive a Whopper® …