23 September 2017

 

South Africans are open to change, particularly when it comes to trying to save money in tough economic times. They are also firmly under the sway of global energies that are reshaping society in significant ways, says market research company Ask Afrika.

Neither of which bodes well for brands that aren’t willing to adapt their marketing efforts to challenging times and a changing global milieu.

These and other top level trends were revealed at the annual Ask Afrika Icon Brands Awards, held at Melrose Arch in Johannesburg recently.

Icon brands are relevant across the South African landscape, it’s not a popularity contest but about which brands South African’s use regularly and loyally, Ask Afrika said.

The results were gleaned from surveys of 15,284 consumers, aged 15-years and older (representing over 25-million adult South African consumers) to determine how South African consumer are changing, how they think and what is important to them.

Overall top 10 brands

# Brand Category
1 Kiwi Shoe care
2 Coca Cola Non-alcoholic beverages
3 Sunlight Dish liquid and soap
4 Maggie Food products
5 Koo Food products
6 Koo Food products
7 Clover Dairy products
8 McCain Frozen potato products
9 I&J Frozen fish products
10 Hullets Sugar and sweeteners

 

Read more on …

https://businesstech.co.za/news/lifestyle/199340/the-most-loved-brands-in-south-africa/ 25 September 2017