The most loved brands in South Africa

23 September 2017

South Africans are open to change, particularly when it comes to trying to save money in tough economic times. They are also firmly under the sway of global energies that are reshaping society in significant ways, says market research company Ask Afrika.

Neither of which bodes well for brands that aren’t willing to adapt their marketing efforts to challenging times and a changing global milieu.

These and other top level trends were revealed at the annual Ask Afrika Icon Brands Awards, held at Melrose Arch in Johannesburg recently.

Icon brands are relevant across the South African landscape, it’s not a popularity contest but about which brands South African’s use regularly and loyally, Ask Afrika said.

The results were gleaned from surveys of 15,284 consumers, aged 15-years and older (representing over 25-million adult South African consumers) to determine how South African consumer are changing, how they think and what is important to them.

Overall top 10 brands

#	Brand	Category
1	Kiwi	Shoe care
2	Coca Cola	Non-alcoholic beverages
3	Sunlight	Dish liquid and soap
4	Maggie	Food products
5	Koo	Food products
6	Koo	Food products
7	Clover	Dairy products
8	McCain	Frozen potato products
9	I&J	Frozen fish products
10	Hullets	Sugar and sweeteners