By: Ryan May
There was a time when the concept of creativity was only associated with writers, painters, musicians and similar people in artistic professions. But with the ever-increasing necessity of cultivating a unique brand personality, the need for creative thinking has transitioned from the arts into everyday business. In addition, the act of producing a product that distinguishes itself from competitors in a marketplace where differences are often hard to come by demands a high degree of creativity both in innovation and marketing.
As a result, it’s now become commonplace for companies – both large and small – to adopt policies that foster creativity and thereby promote innovation.
But what is meant by creativity? And how can it be harnessed effectively?
Defining the Creative Environment
Creativity is the mental and social process used to generate ideas, concepts and associations that lead to the exploitation of new ideas. Or to put it simply: innovation.
Read more @ … http://www.businessdictionary.com/article/657/creativity-and-innovation-in-the-workplace/