Sustainability through investment A McCain Foods case study

Sustainability through investment A McCain Foods case study

McCain Foods is the world’s largest producer of frozen chips. It opened its first processing factory in New Brunswick, Canada in 1957 turning out cartons of frozen french fries. Owned and managed by the McCain family, the company grew rapidly and entered the UK market in the 1960s. Today, around 45% of all frozen potatoes sold in the UK are McCain frozen potato products. This makes McCain Foods the clear market leader.

McCain Foods emphasises continuous innovation to enable the brand to deliver both variety and quality. This gives McCain real competitive advantage. By investing in new technologies, it can produce products on a huge scale. This enables the company to meet customer demand and keep down costs.

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2018-05-20T17:10:09+02:00 May 20th, 2018|Finance|