Strategic analysis refers to the process of conducting research on a company and its operating environment to formulate a strategy. The definition of strategic analysis may differ from an academic or business perspective, but the process involves several common factors:

  1. Identifying and evaluating data relevant to the company’s strategy
  2. Defining the internal and external environments to be analyzed
  3. Using several analytic methods such as Porter’s five forces analysis, SWOT analysis, and value chainanalysis

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