Mission Statement vs. Vision Statement

By: Jeffrey Glen

An important aspect of corporate governance and providing clear messaging to stakeholders is the creation of a mission statement and a vision statement. These are two distinct concepts and this article will provide an understanding of the differences when considering a mission statement vs. a vision statement.

Mission Statement
A mission statement has a more ‘present day’ focus and really describes how a company plans on achieving its objectives. This is really a statement to employees, shareholders, and others with an interest in the organization that clearly articulates what an organization is doing, how it’s going to do it, and ultimately why it’s doing it.

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