Feb 22 2018
Cape Town – Consumers are 64% more likely to buy a product after viewing a product video, according to Desiree Gullan, executive creative director at G&G Digital.
In her view, visual marketing – in the form of photography and video – is no longer a “nice-to-have” for brands, but a “must have”. Video content actually represents 74% of all internet traffic.
“When people hear information, they’re likely to remember only 10% of that information three days later,” explains Gullan.
“If an image is paired with that same information, people retained 65% of the information three days later.”
Consumers “buy with their eyes” and are led by how brands make them feel.
“Captivating videos and professional photos cue quality and credibility. Consumer attention is scarce and a first impression can be the difference between being engaged with or ignored, she adds.
“In an ocean of online videos and photos, there simply isn’t room for mediocrity. Brands must use every media form to break through the ordinary and expected,” said Gullan.
Downloaded from https://www.fin24.com/Companies/Advertising/consumers-likely-to-buy-after-watching-video-research-20180222