Marketing

Marketing

Staff happiness is business happiness: Franchising tips from the pros

Katya Stead

Johannesburg – With franchising businesses performing well despite South Africa’s gloomy economy, opening a franchise might be a stellar opportunity for a budding entrepreneur.

Krispy Kreme’s managing director in South Africa Gerry Thomas, founder of RocoMamas food franchise Brian Alriche and ‘living’ brand Ina Paarman all shared their top tips of how to be a successful franchiser at the annual FNB Franchising Summit in Johannesburg this week.

These are their secrets:
1. Select the right franchisor
“We were very firm in our requirements of buying into a franchise,” said Thomas, whose past successes include the Fego and Europa coffee shop brands. “Among our criteria were a franchisor’s pedigree, to be the first to market, as well as social responsibility and financial stability. You also have to be the best in class and have a point of difference are fundamental when investing in a food franchise brand.
“Krispy Kreme’s footprint with emerging economies similar to […]

2018-10-22T11:57:47+00:00 Oct 22nd, 2018|Marketing, Recources, Syllabus Topics|

Engen matches brand strength with market leadership in 4th straight Generation Next win

Engen Petroleum, South Africa’s fuel market leader, has once again won “Coolest Petroleum Brand” in the sought-after Sunday Times Generation Next awards.

It is the company’s fourth straight win in the survey, adding to a growing list of accolades that have given it uncontested brand leadership to match its long-time market strength.

In 2013 Engen took a hat trick in the Sunday Times Top Brands award (retail service station forecourts), having won top honours for the third consecutive year.

Click here to read the rest of the article … 

2018-10-14T12:55:11+00:00 Oct 14th, 2018|Marketing|

Top 8 Influencer Marketing Trends for 2018

It’s fair to say that 2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help sell their products and services to engaged audiences.

Don’t expect this trend to stop any time soon. Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media in 2018.

The question is, what can you do to get the most out of influencer marketing this year? Will the same tactics from 2017 pay off in 2018?

We’re here to answer all those questions for you. Let’s take a look at how to be successful with influencer marketing in 2018:

Click here to read the rest of the article … 

2018-06-17T16:28:17+00:00 Jun 17th, 2018|Marketing, Uncategorised|

13 Biggest Content Marketing Trends that Will Dominate 2018

As we reach the end of the year, there are two things we can say for certain for 2018:

  • Content marketing will become even more important
  • Content creation and distribution will change radically

There’s a reason Seth Godin calls content marketing “the only marketing left” – it’s authentic, useful, and perfectly suited for the internet generation.

But while few can doubt the effectiveness of content marketing, the channels, tactics and tools marketers use to create and distribute content will continue evolving in 2018 and beyond.

What content marketing trends should you watch out for? How should you change your marketing strategy to keep pace with these changes?

Click here to read the rest of the article … 

2018-06-17T16:21:31+00:00 Jun 17th, 2018|Marketing|

6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as ‘important’ or ‘very important’ to their organization.

Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach.

So, it’s important to review the success factors to improving email ROI, which we summarise in this article with the help of the email specialists who kindly contributed their views and predictions on the trends which will be important in 2018. While some of these are not ‘new’ techniques, they are increasing in adoption since they are vital to keeping up with your competition and engaging your audience further in the customer lifecycle.

Click here to read the rest of the article … 

 

2018-05-26T17:15:15+00:00 May 26th, 2018|Marketing|

7 Signs Your Personal Brand Needs Work

Sujan Patel: – VIP Contributor
Entrepreneur and Marketer, Co-founder of Web Profits

April 3, 2017
Opinions expressed by Entrepreneur contributors are their own.

“Personal branding is one of the most important skills that every professional must master at some point in their career,” marketing speaker Seth Price says on his website. “It’s the culmination of many different skills.”
He’s right: At the end of the day, your personal brand is the only thing you truly have. It’s your reputation online; and, in the business world, your personal brand drives your game. It has to reflect the fact that you are transparent, forward-thinking and willing to put everything out there to achieve success.

However, some things may not go as planned, and the consequences could have a lasting impact on your business or career. Case in point: 53 percent of decision-makers said in one survey that they had eliminated vendors from consideration based on information they found […]

2018-05-05T11:13:34+00:00 May 5th, 2018|Entrepreneurship, Marketing, Recources, Syllabus Topics|

Above the line Vs Below the line marketing

March 10, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

One of the things which confuses many of our student readers is the distinguishing features between Above the line vs below the line marketing. Before we delve further in this article, I highly recommend reading the article on above the line as well as below the line.

Here is the comparison of Above the line Vs Below the line marketing commonly known as ATL vs BTL

 

Read more at https://www.marketing91.com/above-the-line-vs-below-the-line-marketing/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2018-05-05T10:32:50+00:00 May 5th, 2018|Marketing, Recources, Syllabus Topics|

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 20181

Caitlin Burgess on Jan 15th, 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset.

But while the global rise of the internet, the explosion of social media, and the development of mobile technologies and other digital tools and platforms are undoubtedly “to blame” for the constant state of change we operate in—it’s really the everyday use of these innovations that requires our flexibility and attention.

Simply put, thanks to these modern essentials, our behavior, expectations and attitudes as consumers have changed—and they’ll continue to. The mobility and network access enabled by mobile phones and tablets, coupled with the incredible amount of content now available (thanks content marketers), means consumers […]

2018-05-05T10:28:59+00:00 May 5th, 2018|Marketing, Recources, Syllabus Topics|

How to beat shrinkflation

Mar 18 2018

Shrinkflation, an unpopular term among consumers, is the process of items shrinking in size or quantity while their prices remain the same. Manufacturers engage in this practice to make money. Angelique Ruzicka has some tips on how to beat them at their own game

Manufacturers often want to increase their prices, but don’t want to do so in an obscene way that may lead to them being labelled “the bad guys”. But if they are facing margin pressure, they have to find solutions. So, what do they do instead?

They reduce the size or the number of portions while keeping the packaging the same.

Alternatively, they use less of the more expensive ingredients and puff up the product with cheaper contents.
This results in manufacturers paying less to produce an item while the consumer pays the same price or more.
The payoff is that the consumer does not notice this shrinkage as the […]

2018-03-27T10:45:48+00:00 Mar 27th, 2018|Environments, Ethics, Marketing, Recources, Syllabus Topics|