March 10, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

One of the things which confuses many of our student readers is the distinguishing features between Above the line vs below the line marketing. Before we delve further in this article, I highly recommend reading the article on above the line as well as below the line.

Here is the comparison of Above the line Vs Below the line marketing commonly known as ATL vs BTL