As we reach the end of the year, there are two things we can say for certain for 2018:
- Content marketing will become even more important
- Content creation and distribution will change radically
There’s a reason Seth Godin calls content marketing “the only marketing left” – it’s authentic, useful, and perfectly suited for the internet generation.
But while few can doubt the effectiveness of content marketing, the channels, tactics and tools marketers use to create and distribute content will continue evolving in 2018 and beyond.
What content marketing trends should you watch out for? How should you change your marketing strategy to keep pace with these changes?