The increasingly time-starved nature of consumers’ lives is driving the evolution of South Africa’s R35-Billion convenience retail sector, which currently commands 10% of total market retail spend.
These findings stem from Nielsen’s broader 2016 – 2017 South Africa Shopper Trends report, which found that the popularity of this store format is due to ease of use and convenience, which makes it the channel of choice for weekly on-the-go consumption purchases, late night shops and everyday emergency purchases.