Starbucks, Dunkin’ Donuts Battle for Valentine’s Day Hearts
Both chains have limited-time special products, but they are each using different strategies.
Daniel B. Kline: Feb 8, 2017 at 9:44AM
There was a time when the Dunkin’ Donuts menu barely changed from year to year, let alone seasonally or for each upcoming holiday.
In some ways, the emergence of Starbucks changed that. The cafe chain has made introducing limited-time beverages (as well as food) an important part of its customer acquisition strategy.
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