The fragility of reputations: a lesson from Bell Pottinger
We live in the ‘reputation economy’, so how should companies act when managing a crisis?
29 SEPTEMBER 2017 MARIETJIE THERON
An office building containing the London headquarters of the PR company Bell Pottinger is seen behind an entrance to an underground train station in London, September 5, 2017. REUTERS/Toby Melville
The London headquarters of PR company Bell Pottinger in London. Picture: REUTERS
The name Bell Pottinger is on everyone’s lips. Over recent months, immensely negative sentiment built up towards this communications company, not only in the UK and South Africa but also further afield, which damaged Bell Pottinger’s reputation.
The damage – fuelled by the media and social media – was so enormous that the firm reached the end of the road when it officially entered into administration.
That was an ironic turn of events, as communications firms are supposed to guide others on how […]