This week, Famous Brands reported a 14% increase in revenue in its South African market to R615 million in the year ended March 28.
In the same period, it opened 213 new restaurants across its brand portfolio, which is home to some of South Africa’s favourites, including Wimpy, Debonairs Pizza, Steers and Tashas.
Famous Brands Delivers 14th Consecutive Year of Growth – Reporting Record Turnover, Profit and Margins
ohannesburg; Monday, 25 May 2015: “The Group’s stated goal, set down in 2013, was ‘To become Africa’s first choice integrated branded food services franchisor by 2015 by building capability across the business and providing a holistic solution to investment partners and consumers’. During the reporting period Famous Brands successfully concluded achievement of this goal through our ongoing strategy of leveraging skills and scale across all three pillars of the business – Brands, Manufacturing and Logistics,” comments Group Chief Executive, Kevin Hedderwick.
Famous Brands Acquires 51% of Retail Group (Pty) Ltd, Botswana Launching New Era in Growth Strategy
Johannesburg; Tuesday, 23rd June 2015: Famous Brands has acquired a 51% controlling stake in Retail Group (Pty) Ltd, Botswana (“Retail Group”), the Group’s Master License partner in Botswana, marking the commencement of a new thrust in Famous Brands’ strategic growth programme.
Group Chief Executive, Kevin Hedderwick, explains, “This transaction aligns with our deliberate approach to either acquire or take a controlling stake in existing Master License territories in neighbouring countries whereby we can exercise complete influence over our brands. In addition, we want to test our mettle in company-owned stores in advance of a potential broader foray into that arena. This transaction provides us with the opportunity to achieve both goals at minimum risk.”
The fast food company has expanded into Saudi Arabia, Lebanon, Morocco, Iran and Egypt.
Description: Famous Brands. Picture: supplied
Victoria Campbell-Gillies | 10 months ago
JOHANNESBURG – Fast food group Famous Brands on Wednesday revealed they have now established brand growth in the Middle East and North Africa.
The company runs 23 brands, including Steers, Debonairs Pizza, Mugg & Bean and Wimpy.
Debonairs has more than 400 franchises. They opened the first pizza drive through in South Africa. They have been very involved in promoting safety for bikers and have contributed to CRS on Mandela day. Read more about these different (and other important milestones) at …
South Africans love their fast-food, so much so that we’ve eaten our way to becoming one of the most obese nations in the world. The Lancet issued research by the Global Burden of Disease in 2014 listing the obesity ratings of 188 countries across the globe – and South Africa ranked highly, as one of the most obese nations. According to the research report, 38.8% of all men over the age of 20 are considered overweight and obese – of these, 13.5% are categorised as obese.
Have you ever considered buying food from a street vendor? Or would you rather pop into a fast food outlet and buy your lunch there? Read more about the interesting concept of street food vs. fast food
Spur is a competitor to Famous Brands. Read more about Spur in this case study:
Staying ahead in a competitive environment
A McDonald’s Restaurants case study
Page 1: Introduction
For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald’s. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers.
What is franchising?
McDonald’s is an example of brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to insist on manufacturing or operating methods and the quality of the product. This is an arrangement that can suit both parties very well.
Under a McDonald’s franchise, McDonald’s owns or leases the site and the restaurant building. The franchisee buys the fittings, the equipment and the right to operate the franchise for twenty years. To ensure uniformity throughout the world, all franchisees must use standardised McDonald’s branding, menus, design layouts and administration systems.