2017 Case Study
Spur case study
Spur is a competitor to Famous Brands. Read more about Spur in this case study:
The route to fast food franchising
When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal growth that their company would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realised that the same successful McDonald’s formula could be exploited throughout the United States and beyond.
SA franchise tashas opens in Dubai
Fin24.com
2014-08-04 12:55:04 PM
Johannesburg – Famous Brands’ premium-end boutique lifestyle café brand, tashas, has commenced its global expansion programme with the launch of its maiden international restaurant in Jumeirah 1, in Dubai on Monday.
Tashas, the brainchild of Natasha Sideris, was founded in 2005 with a single restaurant in Atholl Square in Sandton.
In 2008, Famous Brands [JSE:FBR] acquired a 51% controlling stake in tashas and in acknowledgement of their indispensable role, retained the key management team led by Natasha and her brother, Savva Sideris, to ensure the brand retained its authenticity and achieved its full potential.
The brand has subsequently opened 11 restaurants around the country. In the group’s most recent annual report for the year ended February 2014, Kevin Hedderwick, CEO of Famous Brands said domestically, this brand consistently proves “that those consumers who have money to spend continue to do so’.
“Tashas delivered 20% like-on-like growth for the period. We anticipate a […]
Famous Brands enters joint venture
Fin24.com
2014-03-25 02:39:41 PM
Johannesburg – Famous Brands has acquired a 70% stake in the Wakaberry Frozen Yoghurt Bar business.
Established in 2011 in Durban, this brand is the brainchild of husband and wife team Ken and Michele Fourie and their business partner, David Clark.
The company currently comprises 33 franchised stores, which extend across eight provinces.
The purchase consideration falls below the threshold of a categorised transaction in terms of the Listings Requirements of the JSE Limited and will be settled from cash reserves.
The effective date of the transaction is April 1 2014.
Famous Brands CEO Kevin Hedderwick said over the past two years the food services industry has witnessed the emergence of frozen yoghurt as a robust new category in South Africa.
“This fast growing global phenomenon with its roots in the US and Europe, is quickly gaining momentum locally,” he said.
“We are delighted to have the opportunity to participate in this new and rapidly […]
Famous Brands buys 49% of Mr Bigg’s
Fin24.com
2013-09-16 09:24:30 AM
Johannesburg – Fast-food restaurant operator Famous Brands [JSE:FBR] said on Monday it would buy 49% of the restaurant arm of UAC of Nigeria to bolster its presence in Africa’s most populous country.
Famous Brands said the cash deal for an undisclosed amount gives it a wider footprint in Nigeria, where it has operated for the past 11 years through licence and franchise agreements, and is part of its strategy to expand further into Africa.
Stuck with slower growth at home, South African companies are increasingly looking to fast-growing Sub-Saharan markets.
UAC Restaurants has 165 franchised restaurants in Nigeria, with 57 of those in Lagos. That includes the popular Mr Bigg’s brand, Famous Brands said.
Famous Brands operates the Steers and Wimpy fast-food restaurants in South Africa
Famous Brands in JV with Turn ‘n Tender
Fin24.com
2013-03-25 09:39:32 AM
Johannesburg – Famous Brands [JSE:FBR] has entered into a joint venture agreement with the founder-owners of steakhouse Turn ‘n Tender‚ it said on Monday.
The JV is in line with the group’s strategic intent to extend its presence in the casual dining sector.
Turn’n Tender is a family steakhouse restaurant group started in 1977 by the four Aaron brothers‚ Mervyn‚ Steven‚ Howard and Brian‚ and re-launched in 2007 By Brian and property developer and businessman Farrel Osher.
It has restaurants in Parktown Quarter in Parktown North‚ in the Thrupps Centre in Illovo‚ Nicolway Centre in Bryanston and Camaro View Centre in Bassonia.
In terms of this transaction‚ Famous Brands will acquire a 51% stake in the trademarks and existing franchise agreements in the business‚ which currently comprises the four successful steakhouse restaurants and a choice-cuts butchery all situated in the greater Johannesburg area.
Two of the original founders‚ Brian and Mervyn Aaron will […]
Debonairs Pizza heads to India
Fin24.com
2013-03-14 09:29:25 AM
Johannesburg – Listed South African group Famous Brands [JSE:FBR] has announced its expansion into India with the launch of its pilot Debonairs Pizza restaurant scheduled for opening in Mumbai in July 2013.
In the short-term‚ five restaurants will be opened in Mumbai‚ India’s main economic hub and its wealthiest city‚ featuring the highest GDP of any city in South‚ West or Central Asia‚ the group said on Thursday.
Famous Brands has appointed a master license partner in the territory to manage the business on behalf of the group.
Famous Brands Chief Operating Officer‚ Darren Hele‚ said “entering the Indian market is as much about our partners as it is about the market. They will give us local knowledge advantage which is critical to the sustainability of this venture.”
The master license agreement has been concluded with family-owned Diwa Hospitality‚ a subsidiary of the Parekh Group conglomerate‚ which was founded 50 years ago […]