Recources Archives - Page 25 of 39

Fast Food Marketing Strategies

by Rick Suttle

The fast food industry is highly competitive and dominated by large companies. Smaller businesses must be savvy in developing marketing strategies that drive consumer traffic. This entails staying in constant touch with customers. One of the best ways for smaller fast food companies to stay in touch with their companies is through marketing research. A small fast food company must know what key customers want and will buy before developing marketing and advertising strategies.

Collectibles

Fast food companies can drive traffic through collectibles, particularly those that kids enjoy. Select a movie or popular animated film. Find companies who sell dolls, glasses or other mementos that are related to the movie. Offer four or six characters or glasses. Provide one free item for the purchase a kids’ meal. This fast food marketing strategies entices people to come back until they have all […]

Estie2017-06-23T14:26:52+02:00June 23rd, 2017|2017 Case Study, Marketing, Recources|

Famous Brands’ employee strike in Midrand

Famous Brands’ employee strike in Midrand

MIDRAND – No end in sight for striking Famous Brands employees – May 9, 2017

Chief Executive Officer of Famous Brands, Darren Hele.

Famous Brands employees held a legal strike in Midrand on 26 April due to wage disputes. Midrand Police Station’s communications officer, Warrant Officer Mmakgomo Semono said, “On 26 April, at about 6pm, seven suspects were arrested for public violence and were part of the striking Famous Brands employees.”

Famous Brands’ chief executive officer, Darren Hele, said he could not confirm that the seven suspects arrested were in fact employees or former employees.

Hele said that he was aware that some disruptions took place on the day and that the company has obtained a court interdict which prevented the strikers from being closer than 50m from the entrance so the daily dealings of the company could continue as […]

Estie2017-06-23T14:24:45+02:00June 23rd, 2017|2017 Case Study, Recources|

Examples of Differentiation in Fast Food

Examples of Differentiation in Fast Food

by Neil Kokemuller

Differentiation is a marketing term used to describe the process of developing promotional messages that distinguish your products from those offered by competitors in the minds of target customers.

Effective differentiation is critical to building a strong business, especially in a highly competitive marketplace like fast food. Before starting a fast food shop or franchise, or buying into one, you need to consider how to differentiate from local competitors and chain restaurants.

Taste Quality

One way to differentiate a brand is by emphasizing superior product quality. Success in differentiating a fast food brand on taste quality revolves around impacting advertisements backed by a great product. Burger King stresses the quality of its flame-broiled burgers in its ads. Given that the company’s price points are higher than those offered by others, it is critical that customers believe the […]

Estie2017-06-23T14:20:58+02:00June 23rd, 2017|2017 Case Study, Recources|

21 Shocking Fast Food Sales Statistics

Jun 1, 2017

Fast food might be a global industry, but it is a dominating part of the American eating habit. Americans are working longer, spending less time at home, and not wanting to cook when they get home. This is leading to strong fast food sales and larger waistlines.

The caloric intake of Americans is similar to that of Austrians. The US has a 31% obesity rate. Austria’s obesity rate is just 9%.

Fast Food Sales

In the United States alone, the fast food industry generated $191 billion in sales in 2013. By 2018, that figure is expected to top the $210 billion mark. Out of those sales figures, the rule that as McDonald’s goes, so does the industry is pretty accurate. With $60 billion in sales, McDonald’s brings in about 1 in every $3 dollars that gets spent.

83% of US families will have at least one meal from a fast food […]

Estie2017-06-23T13:52:26+02:00June 23rd, 2017|2017 Case Study, Recources|

How one teen’s plea for free nuggets became one of the biggest tweets ever

Thanks to Tony Timm from Kingswood College in Grahamstown for sharing this article

The 16-year-old’s request for a year’s supply of chicken nuggets from American fast food chain Wendy’s has been retweeted more than 2.2m times – making it the third most popular tweet of all time, and the most popular of 2017 so far.

To put this in perspective, Ellen DeGeneres currently holds the record for the most retweeted tweet ever. Her star-studded Oscars-night selfie has held the record since 2014, with 3.4m retweets. In second place is One Direction’s Louis Tomlinson with a tweet dedicated to bandmate Harry Styles that scored 2.4m retweets, knocking Barack Obama’s “four more years” tweet (900,000+ retweets) from second place last year.

Read more at https://www.theguardian.com/technology/2017/apr/10/how-one-teens-plea-for-free-nuggets-became-one-of-the-biggest-tweets-ever

Estie2017-06-23T14:00:08+02:00May 30th, 2017|2017 Case Study, Recources|

Ready meals rocket as SA ditches potato peelers for convenience

Thanks to Tony Timm from Kingswood College in Grahamstown for sharing this article

Aldi Schoeman 2017-03-03

South Africans want to buy fresh, healthy food, but they don’t want to peel their own veggies any more, grocery shops say.

Shoprite now sells as much convenience food in a day as it did in a month a year ago, said Arno Abeln, manager of the fresh produce division of the group.

[…]

Estie2017-06-23T14:00:43+02:00May 30th, 2017|2017 Case Study, Recources|

How much your business could be fined for not following SA’s BEE laws

Thanks to Carolyn Clelland from Grace College in Hilton for sharing this article

Labour minister Mildred Oliphant recently indicated that she would be looking at actively enforcing and increasing the punishments for non BEE-compliant companies, following the release of the Employment Equity (EE) Annual Report on 10 May 2017.

According to the report, which was based on 26,255 employment equity reports from companies across the country, 68% of management positions are still held by white employees, while African employees occupy only 14.4% of managerial posts in South Africa.

The report also found that white South Africans occupy 72% of the positions in the private sector, while black South Africans occupy 73.2% in the public sector at senior management level.

“It is this state of affairs that leaves us with no option, but to consider, drafting-in harsher consequences for non-compliance. It’s time to ‘up the ante’ and this may include promulgating the ‘stick’ sections of […]

Estie2017-05-30T19:37:20+02:00May 30th, 2017|Human Capital, Recources|

Business confidence improves despite junk status and reshuffle

Thanks to Carolyn Clelland from Grace College in Hilton for sharing this article

The April 2017 South African Chamber of Commerce and Industry (Sacci)has released its latest Business Confidence Index (BCI), indicating that business confidence in the country is still positive – despite a turbulent month of reshuffles and downgrades.

In its report published on 4 May, Sacci noted that while some of it sub-indices instantly reacted to events at the end of March into April pertaining to political developments, 9 of the 13 sub-indices making up the BCI were still affected by the business climate prior to the president Jacob Zuma’s cabinet reshuffle and the subsequent credit downgrades.

As a result, positive developments in the economy still informed the business climate in April 2017 and were vibrant enough to carry the positive business climate forward into May 2017.

The bulk of positive monthly contributions in April mainly came from much higher
merchandise import volumes, followed […]

Estie2017-05-30T19:36:00+02:00May 30th, 2017|Environments, Recources|

16 of the worst things about doing business in South Africa

Thanks to Carolyn Clelland from Grace College in Hilton for sharing this article

A recent report published by the World Economic Forum sheds light on some of the barriers companies face in conducting business in Africa.

To capture the concerns of business leaders, every year the WEF conducts the executive opinion survey, asking business leaders around the world to rate the factors they consider most problematic for doing business in their country.

In 2016, access to financing was again considered the most problematic factor for doing business in Africa, followed by corruption.

These two factors have topped the list every year since 2012. However, tax rates emerged as the third-ranked concern, a significantly higher priority in 2016 than it had been in the past four years.

Rising in the list of concerns for African executives, albeit not yet ranking as particularly severe, are foreign currency regulations and difficulties in innovating, the WEF said.

“The […]

Estie2017-05-30T19:34:38+02:00May 30th, 2017|Entrepreneurship, Environments, Recources|

Teenager dies in classroom of caffeine overdose after downing latte, energy drink and Mountain Dew

Thanks to Tony Timm from Kingswood College in Grahamstown for sharing this article

‘Parents, talk to your kids about the dangers of these energy drinks’, says father

Niamh McIntyre

A 16-year-old boy who died in his classroom at a South Carolina school suffered heart failure after drinking too much caffeine, a coroner has ruled.

Davis Cripe had drunk a large Mountain Dew, a McDonald’s latte and an energy drink two hours before he collapsed.

Ingesting such a large amount of caffeine over such a short period of time caused a condition known as cardiac arrhythmia, where the heart stops beating properly. In his judgment, Richland County Coroner Gary Watts drew attention to the dangers of drinking too much caffeine.

Stressing that it was the speed at which Mr Cripe drank the caffeinated drinks rather than the actual amount, the coroner said “the same amount of caffeine on another day may have been right”.

“You can have five people […]

Estie2017-06-23T17:17:40+02:00May 30th, 2017|2017 Case Study, Recources|