Debonairs has more than 400 franchises. They opened the first pizza drive through in South Africa. They have been very involved in promoting safety for bikers and have contributed to CRS on Mandela day. Read more about these different (and other important milestones) at …
South Africans love their fast-food, so much so that we’ve eaten our way to becoming one of the most obese nations in the world. The Lancet issued research by the Global Burden of Disease in 2014 listing the obesity ratings of 188 countries across the globe – and South Africa ranked highly, as one of the most obese nations. According to the research report, 38.8% of all men over the age of 20 are considered overweight and obese – of these, 13.5% are categorised as obese.
Have you ever considered buying food from a street vendor? Or would you rather pop into a fast food outlet and buy your lunch there? Read more about the interesting concept of street food vs. fast food
Spur is a competitor to Famous Brands. Read more about Spur in this case study:
Staying ahead in a competitive environment
A McDonald’s Restaurants case study
Page 1: Introduction
For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald’s. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers.
What is franchising?
McDonald’s is an example of brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to insist on manufacturing or operating methods and the quality of the product. This is an arrangement that can suit both parties very well.
Under a McDonald’s franchise, McDonald’s owns or leases the site and the restaurant building. The franchisee buys the fittings, the equipment and the right to operate the franchise for twenty years. To ensure uniformity throughout the world, all franchisees must use standardised McDonald’s branding, menus, design layouts and administration systems.
McDonald’s is one of the best-known brands worldwide. This case study shows how McDonald’s continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organisation, product or service. The brand image represents how consumers view the organisation.
Branding only works when an organisation behaves and presents itself in a consistent way. Marketing communication …
When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal growth that their company would enjoy. From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. He realised that the same successful McDonald’s formula could be exploited throughout the United States and beyond.
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”
To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.
Misconceptions around the Psychology of Color
Why does color psychology invoke so much conversation… but is backed with so little data?
As research shows, it’s likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us.