Five factors of successful franchisor leadership
In addition to being concerned about the match between a franchisee and a franchisor, in terms of psychometric testing, franchisors should review their own leadership and management capabilities, as becoming a franchisor changes the nature of a business.
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Decision-making should become inclusive, with the impact on the franchise network in mind. Distribution decisions also need to be made within the framework of franchising. Moreover, the franchisor will need additional resources to support franchisees.
Franchising Plus has identified five franchisor leadership and management criteria that contribute to successful franchises.