MARKETING NEWS
By Pavan Sondur – Dec 7th, 09:51
What defines the marketplace of the future?

Data from Statista suggests ecommerce sales will touch $4.5 trillion by 2021. Interestingly though, 94 percent of all retail sales still take place in stores. What does this mean for the etailer or the retailer of the future?

The digital-first consumer of today is not limited by boundaries and is exposed to a plethora of information across different forms of media. The winning strategy — for any retailer interested in this new generation of customers — is to have a strategy that is both digital and physical.

But how easy (or difficult) is it for a brand to decode the deeply subjective experience of browsing through the aisles of a store and translate it online?

It is this ability of reimagining physical experiences and transporting them to the digital realm that etailers refer to as the product discovery experience. It lies at the core of any successful ecommerce business. Here are four ways that can help boost the product discovery experience on your site.

1. Make it easy to search

Ever wondered why you enjoy shopping at your favorite store? While the reasons could be many, a large part of it can be attributed to the ease of shopping.

Read more @ … http://www.fastmoving.co.za/news/marketing-74/4-ways-retailers-can-boost-the-product-discovery-experience-11054