23/01/2018
Johannesburg – Shifting trends and millennials’ aversion to ownership will continue to disrupt businesses this year, according to market research company Euromonitor International which revealed the top 10 global consumer trends for 2018 on Monday.
This year’s stronger global economy is expected to boost consumer expenditure, at its strongest since 2011. But shifting consumer attitudes will continue to cause disruption for businesses.
Mobile technology and internet accessibility, Euromonitor believes, will in particular play a key role in shaping consumer preferences in 2018.
According to the company’s report ‘Top 10 Global Consumer Trends for 2018’, people’s growing curiosity about their genetic make-up and a rising interest in personalised health and beauty are fuelling a global market expected to soar by 2022.
Augmented reality (AR) is also touted as a trend to watch, with its vast potential in the mainstream consumer space bringing the benefits of in-store shopping into the home.
Read more at https://m.fin24.com/Economy/top10-trends-in-global-consumer-market-in-2018-20180123