Food Lover’s Market Holdings has extended its partnership with artisanal coffee brand, Seattle Coffee Company, now also part of the Food Lover’s Market Group. “Seattle Coffee Co. is a much-loved coffee brand, and Food Lover’s Market has had the pleasure of steadily growing our partnership with them through our convenience brand, FreshStop, over a number of years,” says spokesperson Travis Coppin.

“We feel that consumers identify with Seattle’s distinctive brand values, which speaks to fantastic quality coffee, a Direct Trade approach to working with farmers and passionately trained baristas. All of these quali-ties resonate with the Food Lover’s Market approach to offering the best customer experience.”

Read more …

Today is the era of fast food chains. These food service chains are everywhere and earn hundreds of billions of dollars a year. Americans for one, continue to show their affinity to fast food. According to Lawrence Scholer, a book reviewer from Darthmouth, Americans gulp down millions of pounds of French fries and hamburgers daily. Also, each American eats an average of three hamburgers and four orders of French fries per week. The American love for fast food even led to it being dubbed as the “Fast food Nation.” This affinity to fast food, serves true even for the rest of the world.

Read more …

When it comes to marketing on a budget, there’s a fine line between terrific and terrible.

In the teeth of the recession, Back Yard Burgers developed a new, slimmed-down marketing strategy. The roughly 200-unit, Nashville, Tennessee–based chain cut costs across the board, developed a slick-looking website, and created a social media strategy centered on Facebook and Twitter.

But Ken King, a senior consultant with National Restaurant Consultants Inc., says this was a disaster.

Read more …