Marketing
Pick n Pay targets big online grocery push in Joburg
24 July 2017
Pick n Pay has launched its online distribution centre in Gauteng – the first of its kind in the province.
In the past, orders placed by Gauteng customers via Pick n Pay Online were fulfilled by a store close to the customer’s location.
“There are significant advantages to serving customers with a dedicated facility instead of picking online orders from a store near to their delivery location,” said Michael Cotterell, head of Pick n Pay Online.
• “Firstly, availability improves as online customers are not competing with customers in store for products.
• Secondly, freshness improves as the supply chain is shortened and the integrity of the cold chain is enhanced. Products move directly from our distribution centre to the customer and do not go via a store, thereby improving shelf-life for customers.”
• “Thirdly, we are able to significantly increase the range of products we offer to our customers. Our facility has […]