Estie, Author at Consumo Publishers

13 Biggest Content Marketing Trends that Will Dominate 2018

As we reach the end of the year, there are two things we can say for certain for 2018:

Content marketing will become even more important
Content creation and distribution will change radically

There’s a reason Seth Godin calls content marketing “the only marketing left” – it’s authentic, useful, and perfectly suited for the internet generation.

But while few can doubt the effectiveness of content marketing, the channels, tactics and tools marketers use to create and distribute content will continue evolving in 2018 and beyond.

What content marketing trends should you watch out for? How should you change your marketing strategy to keep pace with these changes?

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Estie2018-06-17T16:21:31+02:00June 17th, 2018|Marketing|

Tips for SMEs expanding into Africa

In light of Africa Day on the 25 May, more South African small and medium enterprise (SME) owners should be encouraged to look at how they could expand their operations into the rest of the continent.

This is according to Mark Paper, chief operating officer at Business Partners International, who says that Africa has for long been regarded as a region with untapped economic opportunity.

“The African Development Bank reports that the economic growth in Africa is set to accelerate to 4.1% over the course of 2018 and 2019, which can potentially yield benefits for SMEs.”

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Estie2018-06-08T17:15:07+02:00June 8th, 2018|Entrepreneurship, Environments|

Previously disadvantaged face more tech start-up challenges

Cape Town – While tech start-ups generally face the same common challenges as other small businesses, previously disadvantaged members of the tech ecosystem face additional challenges, according to Kerry Petrie, general manager at Silicon Cape, an initiative by local entrepreneurs focused on branding and promoting tech in Cape Town.

Commonly cited challenges for start-ups are usually access to markets, funding and governmental red tape. Previously disadvantaged individuals trying to enter the tech SME sphere face additional challenges like skills deficits, structural inequalities and very limited social capital.

“Many service providers are seeing the need to work with this sector. From the largest legal and financial firms in the country to small, localised consultants, there is value in developing business clients from early relationships,” explained Petrie.

Click here to read the rest of the […]

Estie2018-06-08T17:13:47+02:00June 8th, 2018|Entrepreneurship|

Entrepreneurs flock to Cape Town, Africa’s start-up capital

Cape Town is the continent’s start-up capital, says Wesgro, the official tourism, trade and investment agency for Cape Town and the Western Cape.

James Milne, head of Wesgro’s investment promotion team, and Boitumelo Menyatswe, ecosystem manager at Silicon Cape, shared their insights with Fin24.

From across the globe, start-ups choose Cape Town for various reasons: lifestyle, community, access to funding, a culture of creativity, and available talent. The latter is due to many top tertiary institutions in the area.

Additionally, investors are drawn to the city, thanks to the range of quality start-ups, tax incentives and access to the rest of Africa.

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Estie2018-06-08T17:11:35+02:00June 8th, 2018|Entrepreneurship|

The World’s Most Talent Competitive Countries, 2018

Diversity is the linchpin of innovative and competitive working environments.

The view that diversity is a resource that can improve performance is spreading throughout organisations. Research shows that for complex tasks that require creativity, diverse teams do better than those comprised of similar individuals – as long as the team members have the skills to collaborate. Diversity of views, experiences, expertise, culture and race can all enhance the way organisations and countries work.

This view is also spreading into the realms of policy. Education reform underway across the world is focused on tapping into differences rather than suppressing or ignoring them, as it has become clear that individual diversity and collaboration must be inculcated from the early stages of education. There is a growing realisation that diversity can be a national resource for competitiveness.

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Estie2018-06-08T17:09:00+02:00June 8th, 2018|Human Capital|

Human Capital and Labour snapshot: South Africa

KR Research recently released the updated 2018 Human Capital and Labour Report: South Africa. This research is data rich, and together with our interpretation and analysis, is indispensable to any HR practitioner in South Africa. Below is a snapshot of some of the information contained in the report:

ON GOVERNANCE AND CORRUPTION:

South Africa’s score out of 100 on the Ibrahim Index of African Governance improved slightly from 69.5 to 70.1 between 2015 and 2016. However, over the last ten years, the country’s overall governance score has declined. Its worst score is for safety and the rule of law – at 67.1.

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Estie2018-06-08T17:07:08+02:00June 8th, 2018|Human Capital|

New data-only mobile offering to Rain on Vodacom/MTN/Cell C parade

Light bulbs weren’t invented by candlestick makers. Nor were cars created by those who built horse buggies. So we shouldn’t be surprised that those behind South Africa’s new telecoms disruptor come from outside the cell phone industry.

Launched yesterday in major urban areas, SA’s new data-only mobile network Rain is the brainchild of high profile former bankers Paul Harris and Michael Jordaan. In January they were joined by Willem Roos, founder and CEO of Outsurance.

With these financial heavyweights involved, the rumour mill suggested Rain was a disguise for a new digital bank. Yesterday’s launch of the fast (4G), well priced (5c per MB) and consumer friendly (never expires) mobile data offering shows it was no ruse. Instead of the banking sector, it’s Vodacom, MTN and Cell C that have a […]

Estie2018-06-08T17:01:15+02:00June 8th, 2018|General management and CSR|

Woolworths says goodbye to plastic, but it will take time

Woolworths is shifting away from single-use plastic in its stores, and the retailer hopes customers will join its bid for green environmental credentials. 1

The company announced on World Environment Day (Tuesday) that it would phase out single-use plastic shopping bags by 2020.

The campaign will also see the phasing out of what the company calls “unnecessary single-use plastics” such as straws and cutlery by 2022.

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Estie2018-06-08T16:59:29+02:00June 8th, 2018|Environments, General management and CSR|

3/100: The fast-food company with the worst health score

Thanks to Tony Timm from Kingswood College for ALWAYS sharing the MOST FANTASTIC articles!!

By Georgina Mitchell
27 May 2018 — 3:45pm

Domino’s scored 3/100 on the Deakin study.

Australia’s most popular fast-food restaurants need to be more transparent about their nutrition policies and should commit to reducing salt, sugar and saturated fat, according to a new report which ranks the retailers based on their public positions on tackling obesity.
The report, released today by Deakin University’s Global Obesity Centre, examined the 11 largest fast-food restaurants – which cover about 67 per cent of the market – using publicly available information, then ranked them based on their policies relating to healthy eating.
A study into Australia’s largest fast-food chains has found the majority of companies are not taking sufficient steps to promote healthy eating.
It found the majority of the restaurants do not identify nutrition and health as being a focus area, with a sector-wide […]

Estie2018-05-28T18:35:02+02:00May 28th, 2018|2018 Case Study, Recources|

6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as ‘important’ or ‘very important’ to their organization.

Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimise their approach.

So, it’s important to review the success factors to improving email ROI, which we summarise in this article with the help of the email specialists who kindly contributed their views and predictions on the trends which will be important in 2018. While some of these are not ‘new’ techniques, they are increasing in adoption since they are vital to keeping up with your competition and engaging your audience further in the customer lifecycle.

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Estie2018-05-26T17:15:15+02:00May 26th, 2018|Marketing|

Estie

About Estie

Diversity is the linchpin of innovative and competitive working environments.

ON GOVERNANCE AND CORRUPTION:

South Africa’s score out of 100 on the Ibrahim Index of African Governance improved slightly from 69.5 to 70.1 between 2015 and 2016. However, over the last ten years, the country’s overall governance score has declined. Its worst score is for safety and the rule of law – at 67.1.