Syllabus Topics Archives - Page 13 of 29

Advertising vs. Marketing

By: Jeffrey Glen
Advertising and marketing are concepts that many people consider to describe the same thing, selling a product or service to the marketplace. However, they are distinct concepts and understanding the difference is important to ensure you give due attention to each. This article will help explain the two concepts so you can clearly approach both advertising and marketing for your business.

Marketing
Marketing refers to the strategies and preparation you do to get your product or service ready to sell and identifying the target customers for your product. Marketing is a long term forward looking process whereby you determine how you’re going to package and brand your product and design it to appeal to the target market you seek to capitalize on.

Read more @ … http://www.businessdictionary.com/article/1094/advertising-vs-marketing-d1412/

Estie2017-12-18T16:50:30+02:00December 18th, 2017|Marketing, Recources, Syllabus Topics|

10 Benefits of Social Media for Business

There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.

If you’re wondering how social media can benefit your business, look no further. We’ve outlined key points below.

1. Gain valuable customer insights
Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of […]

Estie2017-12-14T09:59:28+02:00December 14th, 2017|Other, Recources, Syllabus Topics|

Risk Management in the Food Industry: Who’s Really in Charge?

March 8th, 2017
All along the food chain — from producers and processors to retailers and consumers — safety risks exist. Food is susceptible to contamination at many points in its journey. For food processing plants, this means it is necessary to establish and maintain strict, proactive practices for safe food production and handling. But, ultimately, who’s in charge of this effort? Where does responsibility for food safety risk management reside?

It’s critical to understand who’s really accountable in terms of managing your plant’s food safety risk. Is it one person or many? Is it a single department or the entire company? In this article, you’ll uncover the answers to these questions and identify opportunities to strengthen risk management within your organization and at your facility.

Identifying the Responsible Parties
The Centers for Disease Control and Prevention (CDC) estimates that roughly 48 million people suffer from a foodborne illness annually, including 128,000 who […]

Estie2017-12-14T09:56:23+02:00December 14th, 2017|2017 Case Study, Other, Recources, Syllabus Topics|

5 Key Customer Service Mistakes You Need to Avoid

Customer service is the backbone of a successful business. It could be the difference between good reviews and repeat customers, and word getting around about negative customer experiences and people avoiding your business altogether.

Given that customer service is so important, it is valuable to know some of the most common customer service mistakes. Customer service experts lent their expertise to Business News Daily and shared how to avoid them.

The mistakes
1. Over-automation
Just because it can be automated does not meant it should be, and it also does not mean the automation will automatically translate into cost savings.

Don’t automate just because you can. Avoid erasing all personalization and direct contact with the customer. When possible, provide a variety of different communication modes, as some customers prefer online chat while others want to talk to a person over the phone.

Read more @ … https://www.businessnewsdaily.com/9802-customer-service-mistakes.html

Estie2017-12-14T09:49:13+02:00December 14th, 2017|Marketing, Recources, Syllabus Topics|

6 Ways to Improve Your Company Culture

12 December 2017

Products, marketing and sales are vital to every company, but your most valuable asset is your people. If your employees aren’t happy, your organization probably won’t be successful.
Creating a workplace culture that will help you attract and retain the top employees should be a priority, no matter what your business does.

“Culture unleashes the power and energy of every individual in the organization,” said Manish Goel, a board member of Aerospike Inc. “No matter how much work is put into developing strategies, all have to work in an environment where they feel they can succeed and are supported. A great culture … has to be fostered.”

Kerry Alison Wekelo, managing director of human resources and operations for Actualize Consulting, said it’s important for leaders to create a corporate culture where teams feel valued and believe in the organization’s vision.

“When an employer considers the wants and needs of their employees, and […]

Estie2017-12-14T09:45:49+02:00December 14th, 2017|Performance of the business, Recources, Syllabus Topics|

The World’s Biggest Starbucks Has Augmented Reality

December 8, 2017

Starbucks has made its latest and biggest outlet even bigger, with augmented reality.
The coffee giant will on Wednesday open its new 30,000 sq ft premises in Shanghai, its biggest outlet in the world to date.
The outlet is also a Starbucks Reserve Roastery, its premium-brand segment dedicated to specialty beans and brewing methods.
So to take new visitors through the more complex processes, it’s released an AR app that will deliver a tour of store’s equipment.
For example, pointing your phone at the copper cask will show you exactly what happens after your beans get transported there, complete with a video of what happens inside the cask.

Read more @ … http://mashable.com/2017/12/05/starbucks-shanghai-outlet/#EMO7YHUg5aq3

Estie2017-12-14T09:35:59+02:00December 14th, 2017|2017 Case Study, Other, Recources, Syllabus Topics|

14 Common mistakes people make when negotiating

A lovely video. About 14 minutes, but gives you some food for thought!

https://www.entrepreneur.com/video/305896

Estie2017-12-14T09:25:13+02:00December 14th, 2017|Other, Recources, Syllabus Topics|

How Accountants Can Help Improve Business Performance

September 12, 2017

This article tries to draw attention to the role that accountants could play as business advisors within your business. Historically, accountants occupied the position of “bean-counters,” which essentially focused on what happened in the past, not on what the future of the business holds.

This has changed, and it’s important to understand the dynamics of how it works in today’s business context.

While there is a great deal of value that comes from applying accounting expertise to the historical viewpoint, such as that which comes with preparing tax returns and historical financial statements, it is clear that accountants can bring to the table a set of unique skills that go beyond simply working with historical numbers.

Aside from working with past data, accountants also possess skills that are exceptionally well-suited for analyzing what can be coming down the road in terms of financial activity in the future. In fact, it has […]

Estie2017-12-14T08:54:48+02:00December 14th, 2017|Finance, Performance of the business, Recources, Syllabus Topics|

4 ways retailers can boost the product discovery experience

MARKETING NEWS
By Pavan Sondur – Dec 7th, 09:51
What defines the marketplace of the future?

Data from Statista suggests ecommerce sales will touch $4.5 trillion by 2021. Interestingly though, 94 percent of all retail sales still take place in stores. What does this mean for the etailer or the retailer of the future?

The digital-first consumer of today is not limited by boundaries and is exposed to a plethora of information across different forms of media. The winning strategy — for any retailer interested in this new generation of customers — is to have a strategy that is both digital and physical.

But how easy (or difficult) is it for a brand to decode the deeply subjective experience of browsing through the aisles of a store and translate it online?

It […]

Estie2017-12-14T08:40:35+02:00December 14th, 2017|Marketing, Recources, Syllabus Topics|

Reputation and corporate bottom line: Steinhoff as a case study

Reputation Matters Dec 12th, 11:17
Even though Christo Wiese has taken the helm as the interim CEO and is trying to stabilise the ship through the storm, Steinhoff faces the threat of becoming the biggest bankruptcy in South African corporate history. (Business Times, 10 December 2017).
How does this happen? “It all boils down to lack of internal governance,” says Regine le Roux, Managing Director of Reputation Matters. “Reputations are ruined when values are negotiated, ethics are compromised and leadership actions are questionable. Having authorities investigating irregularities, and by associating the words ‘senior executive’ with tax evasion, documentary forgery, and fraud, is never a good combination.”

“If you keep your nose clean, follow policies and procedures and adhere to governance structures your integrity as a company […]

Estie2017-12-14T08:36:55+02:00December 14th, 2017|Ethics, General management and CSR, Recources, Syllabus Topics|