5 Key Customer Service Mistakes You Need to Avoid

Customer service is the backbone of a successful business. It could be the difference between good reviews and repeat customers, and word getting around about negative customer experiences and people avoiding your business altogether.

Given that customer service is so important, it is valuable to know some of the most common customer service mistakes. Customer service experts lent their expertise to Business News Daily and shared how to avoid them.

The mistakes
1. Over-automation
Just because it can be automated does not meant it should be, and it also does not mean the automation will automatically translate into cost savings.

Don’t automate just because you can. Avoid erasing all personalization and direct contact with the customer. When possible, provide a variety of different communication modes, as some customers prefer online chat while others want to talk to a person over the phone.

Read more @ … https://www.businessnewsdaily.com/9802-customer-service-mistakes.html

2017-12-14T09:49:13+02:00December 14th, 2017|Marketing, Recources, Syllabus Topics|

6 Ways to Improve Your Company Culture

12 December 2017

Products, marketing and sales are vital to every company, but your most valuable asset is your people. If your employees aren’t happy, your organization probably won’t be successful.
Creating a workplace culture that will help you attract and retain the top employees should be a priority, no matter what your business does.

“Culture unleashes the power and energy of every individual in the organization,” said Manish Goel, a board member of Aerospike Inc. “No matter how much work is put into developing strategies, all have to work in an environment where they feel they can succeed and are supported. A great culture … has to be fostered.”

Kerry Alison Wekelo, managing director of human resources and operations for Actualize Consulting, said it’s important for leaders to create a corporate culture where teams feel valued and believe in the organization’s vision.

“When an employer considers the wants and needs of their employees, and […]

2017-12-14T09:45:49+02:00December 14th, 2017|Performance of the business, Recources, Syllabus Topics|

The World’s Biggest Starbucks Has Augmented Reality

December 8, 2017

Starbucks has made its latest and biggest outlet even bigger, with augmented reality.
The coffee giant will on Wednesday open its new 30,000 sq ft premises in Shanghai, its biggest outlet in the world to date.
The outlet is also a Starbucks Reserve Roastery, its premium-brand segment dedicated to specialty beans and brewing methods.
So to take new visitors through the more complex processes, it’s released an AR app that will deliver a tour of store’s equipment.
For example, pointing your phone at the copper cask will show you exactly what happens after your beans get transported there, complete with a video of what happens inside the cask.

Read more @ … http://mashable.com/2017/12/05/starbucks-shanghai-outlet/#EMO7YHUg5aq3

2017-12-14T09:35:59+02:00December 14th, 2017|2017 Case Study, Other, Recources, Syllabus Topics|

How Accountants Can Help Improve Business Performance

September 12, 2017

This article tries to draw attention to the role that accountants could play as business advisors within your business. Historically, accountants occupied the position of “bean-counters,” which essentially focused on what happened in the past, not on what the future of the business holds.

This has changed, and it’s important to understand the dynamics of how it works in today’s business context.

While there is a great deal of value that comes from applying accounting expertise to the historical viewpoint, such as that which comes with preparing tax returns and historical financial statements, it is clear that accountants can bring to the table a set of unique skills that go beyond simply working with historical numbers.

Aside from working with past data, accountants also possess skills that are exceptionally well-suited for analyzing what can be coming down the road in terms of financial activity in the future. In fact, it has […]

2017-12-14T08:54:48+02:00December 14th, 2017|Finance, Performance of the business, Recources, Syllabus Topics|

How fast-food cues can lead you to overeat

07 DECEMBER 2017

Attracted to fast food? Here’s how to avoid the cues that make us crave those tempting treats.

You’ve probably been there – there is a commercial break during your favourite nightly TV series. You have just finished dinner, but you’re desperately craving something sweet. An advertisement for an ice-cream from your favourite fast-food franchise comes on.

Onslaught of tempting aromas
Before you know it, you are either hopping into your car and speeding off to your nearest fast-food joint, or you are grabbing your phone and calling for a delivery service.
Before heading out to shop this holiday season, steel yourself for an onslaught of tempting aromas that might lure you into a fast-food restaurant.
Food-related cues, like the …

Read more @ … http://www.health24.com/Diet-and-nutrition/News/how-fast-food-cues-can-lead-you-to-overeat-20171129

2017-12-14T08:46:27+02:00December 14th, 2017|2017 Case Study, Recources|

4 ways retailers can boost the product discovery experience

MARKETING NEWS
By Pavan Sondur – Dec 7th, 09:51
What defines the marketplace of the future?

Data from Statista suggests ecommerce sales will touch $4.5 trillion by 2021. Interestingly though, 94 percent of all retail sales still take place in stores. What does this mean for the etailer or the retailer of the future?

The digital-first consumer of today is not limited by boundaries and is exposed to a plethora of information across different forms of media. The winning strategy — for any retailer interested in this new generation of customers — is to have a strategy that is both digital and physical.

But how easy (or difficult) is it for a brand to decode the deeply subjective experience of browsing through the aisles of a store and translate it online?

It […]

2017-12-14T08:40:35+02:00December 14th, 2017|Marketing, Recources, Syllabus Topics|

Reputation and corporate bottom line: Steinhoff as a case study

Reputation Matters Dec 12th, 11:17
Even though Christo Wiese has taken the helm as the interim CEO and is trying to stabilise the ship through the storm, Steinhoff faces the threat of becoming the biggest bankruptcy in South African corporate history. (Business Times, 10 December 2017).
How does this happen? “It all boils down to lack of internal governance,” says Regine le Roux, Managing Director of Reputation Matters. “Reputations are ruined when values are negotiated, ethics are compromised and leadership actions are questionable. Having authorities investigating irregularities, and by associating the words ‘senior executive’ with tax evasion, documentary forgery, and fraud, is never a good combination.”

“If you keep your nose clean, follow policies and procedures and adhere to governance structures your integrity as a company […]

2017-12-14T08:36:55+02:00December 14th, 2017|Ethics, General management and CSR, Recources, Syllabus Topics|

Subway

The Brand
SUBWAY™ was founded by Fred Deluca and Dr Peter Buck who opened their first restaurant in Bridgeport, Connecticut, USA in the summer of 1965. By 1974 the duo owned and operated 16 submarine sandwich shops. They realized that franchising was the way to grow their operation further, and so launched the concept that has seen the SUBWAY™ brand grow to more than 44 000 restaurants in more than 100 countries and is the #1 restaurant chain in total restaurant count with more locations than anyone else in the Quick Service Restaurant (QSR) industry.

Concept
As a SUBWAY™ franchisee you are entitled to establish and operate, from a single location, a retail establishment preparing and selling Foot long and speciality sandwiches, salads and other food items. All SUBWAY™ restaurants are required to adhere to the SUBWAY™ standards and policies regarding food preparation and food safety.

Read more … http://www.safranchisebrands.co.za/subway/ downloaded 23 October 2017

2017-11-15T19:34:37+02:00November 15th, 2017|2017 Case Study, Recources|

Meet the reclusive South African billionaire investor behind Nando’s

By Mareike Pietzsch – April 23, 2015
You know this tycoon is elusive when a quick Google Image search turns into a frantic 10-minute quest.
Few people know that billionaire Dick Enthoven is not only the owner of Spier and Hollard Insurance Company Ltd, but also of the South African Nando’s restaurant chain whose famous peri-peri chicken took the world by storm.

How did Nando’s start?
Enthoven got to know the founders Robbie Brozin and Nando Duarte in the 80s, and gave them a loan to expand their Nando’s chain in South Africa initially, and then internationally.

A family affair?
Nando’s is described as a “private family business” and the main backers and investors is the Enthoven family, providing capital

Read more … https://www.thesouthafrican.com/meet-the-reclusive-sa-tycoon-behind-nandos/ Downloaded on 23 October 2017

2017-11-15T19:33:42+02:00November 15th, 2017|2017 Case Study, Recources|
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