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Strategic Analysis
Strategic analysis refers to the process of conducting research on a company and its operating environment to formulate a strategy. The definition of strategic analysis may differ from an academic or business perspective, but the process involves several common factors:
- Identifying and evaluating data relevant to the company’s strategy
- Defining the internal and external environments to be analyzed
- Using several analytic methods such as Porter’s five forces analysis, SWOT analysis, and value chainanalysis
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