Estie, Author at Consumo Publishers

6 Of The Most Profitable Small Businesses In South Africa

Zero to 100 million in only a few years, we take a look at South Africa’s start-ups that have grown from fledglings to million rand businesses.

The Business of Iced Tea
Vital Stats
• Player: Grant Rushmere
• Brand: Bos Brands
• Established: 2009
• Visit: www.bosicetea.com

When Grant Rushmere first envisioned Bos Ice Tea, he did it through the lens of creating a global brand. This wasn’t going to be a small local brand that would grow organically, and maybe enter international markets in the distant future. No. This was a brand engineered for stratospheric growth, which required a ballsy optimism and willingness to go big or go home.

“From the beginning we jumped in with both feet. We approached retailers and secured contracts that we knew we wouldn’t be able to sustain down the line if we didn’t get funders on board, but it was a calculated risk that we were willing to take.”

“I had developed […]

Estie2018-05-05T11:12:01+02:00May 5th, 2018|2018 Case Study, Entrepreneurship, Recources, Syllabus Topics|

Top10 trends in global consumer market in 2018

23/01/2018

Johannesburg – Shifting trends and millennials’ aversion to ownership will continue to disrupt businesses this year, according to market research company Euromonitor International which revealed the top 10 global consumer trends for 2018 on Monday.
This year’s stronger global economy is expected to boost consumer expenditure, at its strongest since 2011. But shifting consumer attitudes will continue to cause disruption for businesses.

Mobile technology and internet accessibility, Euromonitor believes, will in particular play a key role in shaping consumer preferences in 2018.

According to the company’s report ‘Top 10 Global Consumer Trends for 2018’, people’s growing curiosity about their genetic make-up and a rising interest in personalised health and beauty are fuelling a global market expected to soar by 2022.

Augmented reality (AR) is also touted as a trend to watch, with its vast potential in the mainstream consumer space bringing the benefits of in-store […]

Estie2018-05-05T10:48:26+02:00May 5th, 2018|Performance of the business, Recources, Syllabus Topics|

How important is Corporate Social Responsibility in South Africa?

July 17, 2013 Jonckie

How important is Corporate Social Responsibility, Survey on Corporate Social Responsibility

Almost four in ten (37%) employees rate corporate social responsibility as ‘very important’ when it comes to their employer; three in ten (29%) say the same regarding purchasing decisions.

Global majority strongly agree that companies should pay more attention to the environment (61%), and contribute more to society (52%)
Bryanston – Almost four in ten (37%) employees in 24 countries indicate it is ‘very important’ for their own employers to be ‘responsible to society and the environment’ The emphasis on its importance rises to 80% when it is combined with those employees who believe it is somewhat important (37% very / 43% somewhat) that their employer is responsible. Three in ten (29%) report ‘a high degree of social responsibility’ is very important when forming a purchase decision while about half […]

Estie2018-05-05T10:43:18+02:00May 5th, 2018|General management and CSR, Recources, Syllabus Topics|

Growthpoint celebrates green bond listing on JSE

26 APR 2018
Growthpoint Properties, the first South African company and real estate investment trust to issue a green bond programme on the JSE, celebrated the occasion with a bit of fanfare on Wednesday morning, 25 April.

Green bonds raise money allocated for funding projects resulting in positive environmental and climate benefits. The Growthpoint green bonds, for terms of five, seven and 10 years, give more choice to investors who in the past have only been able to invest in municipal green bonds such as those launched by the City of Cape Town.

Downloaded from http://www.bizcommunity.com/Article/196/698/176443.html

Estie2018-05-05T10:40:14+02:00May 5th, 2018|Environments, Recources, Syllabus Topics|

GOING GREEN IN SOUTH AFRICA: CARNIVAL CITY TAKES THE INITIATIVE

Lifestyle | 22 Jan 2018 | By Sun International

How Carnival City is going green

“I see trees of green, red roses too
I see them bloom for me and you
And I think to myself what a wonderful world.”
Louis Armstrong’s iconic song What a Wonderful World was decades ahead of its time – especially with regard to green initiatives – but to ensure we that have a ‘wonderful world’ to hand over to future generations, we need to work much harder at helping our planet out of its vulnerable state.

Going green in South Africa is a forward-thinking attitude that Sun International encourages every business to adopt, and at Carnival City, we are focusing on setting up eco-friendly systems and spearheading conservation efforts in a number of ways. Here are some of our initiatives:
Reduce, reuse and recycle!

Almost every man-made structure generates waste which is why reducing, reusing and recycling waste is such an important […]

Estie2018-05-05T10:39:06+02:00May 5th, 2018|Environments, Recources, Syllabus Topics|

Fast food industry in crisis

SHARE WATCH: 14:20 17/10/2017

Cape Town – The South African fast food industry has come under severe pressure of late. The management of these fast food retailers keep telling us that in an economy that is not growing as it should, making money is becoming increasingly harder.
These companies should also acknowledge that increased competition in the South African market is becoming ever more prevalent. Recent entrants into the markets include chains such as Chesa Nyama and Pizza Perfect.

Famous Brands, who owns household brands Steers, Wimpy and Debonairs among others, has seen its share price drop over 40% over the last year. The biggest reason is that investors are extremely negative on their Gourmet Burger Kitchen (GBK) acquisition in the UK. Having paid R2.1bn for GBK, the expectation is for GBK to contribute considerably to bottom line earnings.
Unfortunately, the opposite has happened. GBK only made a profit of R16m before interest and […]

Estie2018-05-05T10:37:35+02:00May 5th, 2018|2018 Case Study|

The 4 Types of Entrepreneur and Why You Need to Be Each One

Scott Oldford March 23
Opinions expressed by Entrepreneur contributors are their own.

If you want to grow and scale your business over the next year, you need to have all four of these entrepreneur personality types.
The problem is, this is hard because you’re a single person with a single personality.
But, if you want to build a successful business, there are several traits you must possess, and in essence, four “hats” you must wear. People often have one or two but struggle to embrace all four. In my experience after working with hundreds of entrepreneurs, this leads to a lot of trouble as you grow.

In the beginning, most entrepreneurs are true entrepreneurs who innovate and create and break things. They are reckless, and to get an idea off the ground, you often have to be. But, as you transition from six to seven figures, you must find a way to embody all […]

Estie2018-05-05T10:34:31+02:00May 5th, 2018|Entrepreneurship, Recources, Syllabus Topics|

Above the line Vs Below the line marketing

March 10, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

One of the things which confuses many of our student readers is the distinguishing features between Above the line vs below the line marketing. Before we delve further in this article, I highly recommend reading the article on above the line as well as below the line.

Here is the comparison of Above the line Vs Below the line marketing commonly known as ATL vs BTL

Read more at https://www.marketing91.com/above-the-line-vs-below-the-line-marketing/

Estie2018-05-05T10:32:50+02:00May 5th, 2018|Marketing, Recources, Syllabus Topics|

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 20181

Caitlin Burgess on Jan 15th, 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset.

But while the global rise of the internet, the explosion of social media, and the development of mobile technologies and other digital tools and platforms are undoubtedly “to blame” for the constant state of change we operate in—it’s really the everyday use of these innovations that requires our flexibility and attention.

Simply put, thanks to these modern essentials, our behavior, expectations and attitudes as consumers have changed—and they’ll continue to. The mobility and network access enabled by mobile phones and tablets, coupled with the incredible amount of content now available (thanks content marketers), means consumers […]

Estie2018-05-05T10:28:59+02:00May 5th, 2018|Marketing, Recources, Syllabus Topics|

7 Habits of Successful Entrepreneurs That Startup Owners Should Follow

Chasing deadlines, crunching numbers and pushing innovation are components of ‘”just another day at work” for startup owners. They have a lot on their plates, knowing that 80 to 90 percent of startups fail in the growth stage.

Related: 5 Tips for a Healthy Entrepreneurial Lifestyle

Given all this pressure and constant workload,startup owners are left with no time for themselves. And that’s a shame because little do these entrepreneurs know that following the tried-and-tested habits described below — ones successful owners follow all the time — can boost their productivity like never before.

Here they are:

1. Get moving — any time of day,
Indulging in a fitness activity is the best way to kick-start your mornings, as exemplified by numerous entrepreneurs, leaders and CEOs.

Hit the gym or go for brisk walking, jogging, cycling, swimming, yoga, or simply take your dog out for a walk. Not only does physical activity add to your health […]

Estie2018-03-27T14:57:24+02:00March 27th, 2018|Entrepreneurship, Recources, Syllabus Topics|

Estie

About Estie